2011 RV Industry Report

Statistical Surveys Inc. reports that Thor Industries Inc. was the top U.S. retailer of towable and motorized RVs combined in 2011. Forest River Inc.’s combined subsidiaries placed first in motorhomes and second in total RVs.
In towables, Thor posted a 36.6% market share for 2011 followed by Forest River with 31.1%, Jayco Inc., Middlebury, Ind. at 12.1%, KZRV, Shipshewana, Ind. with 3.1% and Nappanee, Ind.-based Gulf Stream Coach Inc. at 2.0%. The total number of towable RVs retailed in the U.S. in 2011 was 172,617 units.
Elkhart, Ind.-based Forest River’s total share for all motorhomes (including Class B’s) was 21.6%, while Thor’s combined divisional share was 19.8%, followed by Winnebago Industries Inc., Forest City, Iowa, at 18.3%, Tiffin Motorhomes Inc., Red Bay, Ala. at 11.3% and Fleetwood RV Inc., Decatur, Ind. with 10.3%. Total 2011 motorized retail volume was 21,088 units.–RV Business